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In 2015, 60% of the gold demand for jewelry came from India and China. But the Indian consumer’s demand is the lowest for seven years: between April and June 2016 it fell mainly due to poor harvests which have reduced farmers’ incomes. The latter, who traditionally invest in jewelry, represent 66% of the demand (World Gold Council).

In 2015, 60% of the gold demand for jewelry came from India and China. But the Indian consumer’s demand is the lowest for seven years: between April and June 2016 it fell mainly due to poor harvests which have reduced farmers’ incomes. The latter, who traditionally invest in jewelry, represent 66% of the demand (World Gold Council).

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