Exit Reed Karkoff, artistic director of America’s Tiffany & Co. Following the takeover by LVMH (for 15.8 billion dollars), he makes way for Ruba Abu-Nimah. She may as yet be unknown to the general public, but fashion and graphic design aficionados follow her work very closely, as evidenced by her Instagram account with its nearly 70,000 followers. A Swiss of Palestinian origin, she’s a Parsons School of Design graduate, whose career began in the 90s in Paris at ELLE, followed by Glamour. She then became the first female artistic director of Elle US before heading up the global creative team at Shiseido and Revlon. With Ruba Abu-Nimah, Tiffany & Co has guaranteed itself an ultra-hyped global vision and a rejuvenated clientele. Watch this space.