The Balmain fashion house launched its first jewelry collection during the last Paris Jewelry Week. Unsurprisingly, it covered a wide range of prices (from €1 500 to around €30 000) and followed the company’s traditional look. This first opus in yellow gold features the maze symbol dear to Pierre Balmain along with the Balmain coat of arms, formed by a crown and two lions framing a rectangular emerald. The precious mesh, worked in gold and onyx, is reminiscent of the Fabergé egg – a strong source of inspiration for Olivier Rousteing. While Rousteing of course oversees the creation of the jewelry, the company also relies on the expertise of Adorisa. This brand new group, founded by two seasoned professionals (François Delage formerly of De Beers and Albert Ben Soussan who worked at Louis Vuitton jewelry), supports brands wishing to enter this segment – a sector that’s more buoyant and competitive than ever.