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Today, 80% of all precious jewelry is un-branded, that is to say, the pieces bear no brand name such as Tiffany & Co., Cartier, Ofée, Dear Charlotte, Monique Péan or Stone Paris. Professionals believe that this percentage could approach 60% in 2020.
(source: McKinsey & Company in February 2014)

Today, 80% of all precious jewelry is un-branded, that is to say, the pieces bear no brand name such as Tiffany & Co., Cartier, Ofée, Dear Charlotte, Monique Péan or Stone Paris. Professionals believe that this percentage could approach 60% in 2020.
(source: McKinsey & Company in February 2014)

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