{"id":15907,"date":"2018-06-12T15:58:07","date_gmt":"2018-06-12T14:58:07","guid":{"rendered":"https:\/\/thefrenchjewelrypost.com\/\/?post_type=saviez-vous&#038;p=15907"},"modified":"2020-11-03T12:33:11","modified_gmt":"2020-11-03T11:33:11","slug":"de-beers-synthetic-vs-natural-diamonds","status":"publish","type":"saviez-vous","link":"https:\/\/thefrenchjewelrypost.com\/en\/saviez-vous\/de-beers-synthetic-vs-natural-diamonds\/","title":{"rendered":"De Beers: synthetic vs natural diamonds"},"content":{"rendered":"<p>The De Beers Group recently announced the launch in autumn 2018 of Lightbox, its synthetic diamond jewelry brand, at \u20ac800 for a one-carat stone: a bombshell that augurs some phenomenal upheavals. The De Beers Group, which spawned the slogan &#8220;A diamond is forever&#8221;, has been the leading producer of natural diamonds for decades. It will invest US$ 94 million over the next four years, this time endeavoring to convince the entire world that <a href=\"https:\/\/thefrenchjewelrypost.com\/en\/style\/olivier-segura-director-of-the-french-gemmology-laboratory\/\" target=\"_blank\" rel=\"noopener noreferrer\">synthetic diamonds<\/a> are the <em>nec plus ultra<\/em>. A hazardous balancing act.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The De Beers Group recently announced the launch in autumn 2018 of Lightbox, its synthetic diamond jewelry brand, at \u20ac800 for a one-carat stone: a bombshell that augurs some phenomenal upheavals. The De Beers Group, which spawned the slogan &#8220;A diamond is forever&#8221;, has been the leading producer of natural diamonds for decades. It will [&hellip;]<\/p>\n","protected":false},"featured_media":15906,"template":"","tags":[],"class_list":["post-15907","saviez-vous","type-saviez-vous","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De Beers, synthetic vs natural diamonds - The French Jewelry Post<\/title>\n<meta name=\"description\" content=\"De Beers recently announced the launch in autumn 2018 of Lightbox, its synthetic diamond jewelry brand. 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