{"id":654,"date":"2015-12-09T12:42:17","date_gmt":"2015-12-09T11:42:17","guid":{"rendered":"https:\/\/thefrenchjewelrypost.com\/\/en\/it-joailliers\/la-place-vendome-epicentre-de-la-haute-joaillerie-francaise\/"},"modified":"2023-12-18T03:24:34","modified_gmt":"2023-12-18T02:24:34","slug":"place-vendome-epicentre-french-high-jewelry","status":"publish","type":"it-joailliers","link":"https:\/\/thefrenchjewelrypost.com\/en\/it-joailliers\/place-vendome-epicentre-french-high-jewelry\/","title":{"rendered":"Place Vend\u00f4me, epicentre of French high jewelry"},"content":{"rendered":"<p>Place Vend\u00f4me, built at the initiative of the Sun King and lined with facades classified as World Heritage by UNESCO, is considered the epicentre of French high jewellery.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Who were the first ones? <\/strong><\/p>\n<p>Historically, the jewelers were not initially gathered in this square designed by Jules Hardouin-Mansart: they were installed in the Palais Royal, near the seat of power. It is customary to say that in 1893 Frederic <a href=\"https:\/\/thefrenchjewelrypost.com\/en\/style\/boucheron-and-the-maharaja-of-jodhpur\/\" target=\"_blank\" rel=\"noopener noreferrer\">Boucheron<\/a> gave the starting signal for the departure to Place Vend\u00f4me, situated near the new Opera Garnier frequented by wealthy clients. He chose the No. 26 because the sun shone on his diamonds all day long. Although, this is not strictly true: as early as 1812, Chaumet (or rather his ancestor Nitot), the leading jeweler to the emperor, moved to the current location of the Ritz only to leave a few years later. One has also completely forgotten Lemonnier, the jeweler to Napoleon Bonaparte, who did not survive the fall of the regime: he set up shop at No. 25 in 1853.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>The great rush<\/strong><\/p>\n<p>The jewelers\u2019 great rush to Place Vend\u00f4me accelerated after the opening in 1898 of the <a href=\"https:\/\/thefrenchjewelrypost.com\/en\/business\/hotels-new-addresses-to-explore\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ritz<\/a>, the favourite palace hotel of all the world\u2019s leading personalities, from princes to billionaires and not forgetting artists. <a href=\"https:\/\/thefrenchjewelrypost.com\/en\/it-joailliers\/lecole-van-cleef-arpels-lecole-du-reve\/\" target=\"_blank\" rel=\"noopener noreferrer\">Van\u00a0Cleef\u00a0&amp;\u00a0Arpels<\/a> moved in in 1906 and <a href=\"https:\/\/thefrenchjewelrypost.com\/en\/it-joailliers\/le-musee-ephemere-de-chaumet\/\" target=\"_blank\" rel=\"noopener noreferrer\">Chaumet<\/a> moved back in 1907. Since the 1990s, a new wave of jewelers from other sectors such as fashion: <a href=\"https:\/\/thefrenchjewelrypost.com\/en\/style\/gad-weil-for-chanel-joaillerie\/\" target=\"_blank\" rel=\"noopener noreferrer\">Chanel<\/a>, Christian Dior and Louis Vuitton, also couldn\u2019t wait to settle in there. Place Vend\u00f4me has become a must for asserting legitimacy in the eyes of an international clientele.<\/p>\n<p>&nbsp;<\/p>\n<p>Related articles:<\/p>\n<p><a href=\"https:\/\/www.thefrenchjewelrypost.com\/en\/?p=29699\" target=\"_blank\" rel=\"noopener\">150 years ago, when the Vend\u00f4me column fell<\/a><\/p>\n<p><a href=\"https:\/\/www.thefrenchjewelrypost.com\/en\/?p=31798\" target=\"_blank\" rel=\"noopener\">&#8220;The Vend\u00f4me Column&#8221; under the microscope, published by Norma\u00a0<\/a><\/p>\n<p><a href=\"https:\/\/www.thefrenchjewelrypost.com\/en\/?p=18727\" target=\"_blank\" rel=\"noopener\">Going for gold around the Place Vend\u00f4me<\/a><\/p>\n<p><a href=\"https:\/\/www.thefrenchjewelrypost.com\/en\/?p=17189\" target=\"_blank\" rel=\"noopener\">Gad Weil for Chanel Joaillerie<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Place Vend\u00f4me, built at the initiative of the Sun King<br \/>\nand lined with facades classified as World Heritage by UNESCO,<br \/>\nis considered the epicentre of French High Jewellery.<\/p>\n","protected":false},"featured_media":17243,"template":"","tags":[4599],"class_list":["post-654","it-joailliers","type-it-joailliers","status-publish","has-post-thumbnail","hentry","tag-place-vendome","marque-boucheron-en","marque-chanel-en","marque-chaumet-en","marque-dior-en","marque-louis-vuitton-en","marque-van-cleef-arpels-en","histoire-history","ville-paris-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - 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