For the launch of its shop, TFJP is offering a selection of designer jewelry in partnership with the Pink Heater pop-up store (26-30 September 2018). Pink Heater’s founder, Malika Benshila Hutin, talks about her concept.<\/p>\n
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What does Pink Heater do, exactly?<\/strong><\/p>\n For ten years, I’ve been helping jewelry designers develop their businesses. First of all, this means putting them in contact with sites like Net-\u00e0-Porter or department stores throughout the world, like Le Bon March\u00e9, the Galeries Lafayette, Saks, Harvey Nichols, Tsum in Russia or Tomorrowland in Japan. We also have an excellent network in the Middle East. When an order is placed, Pink Heater assists designers with the red tape \u2013 customs papers, pro-forma invoices, special terms and conditions of sale, and so on. That’s very reassuring for the stores’ buyers!<\/p>\n <\/p>\n What kind of jewelry designers do you assist?<\/strong><\/p>\n The main thing is for them to be dedicated entirely to their brand, and have a four- to nine-year plan, or even longer. They must also be prepared to grow, with all this implies in terms of products and marketing tools. The cost is flexible and depends on each case.<\/p>\n <\/p>\n Can you tell us what kind of selection and atmosphere this pop-up store will have? \u00a0<\/strong><\/p>\n We are in a magical setting: a private 18th\u00a0<\/sup>century mansion in Place Vend\u00f4me, the very epicenter of jewelry. I have brought together several talented, highly creative international designers like Monique P\u00e9an, Stephen Webster, Marie Mas, Nuun, Nak Armstrong, Yeprem and Tomasz Donocik. Buyers’ visits are by appointment, and are geared towards a real dialogue. For typical buyers who are turned off by the gigantic size of Couture in Las Vegas or Baselworld, it’s a new date much more in phase with what they are looking for.<\/p>\n <\/p>\n